Category Archives: Financial

A Little Used Marketing Tool With Outsized Advantages

Michael Port in “Book Yourself Solid” recommends an “Always-Have-Something-To Invite-People-To offer.”

In my opinion this strategy is so effective for financial advisors because it melts negatives likes these:

— Prospects may know next to nothing about you and need to ease into a relationship.

— They may worry about being slammed by a crushing sales pitch.

— They may have had a bad experience with someone providing a similar service.

And the list goes on . . .

But suppose you offered something that introduces you and your services with no risk for your prospects! Simply, you showcased your personality and your expertise in one stroke while sitting comfortably at your desk.

One of our favorites is the complimentary teleseminar.

> Why Teleseminars?

We focus on teleseminars for three reasons:

1) Because they are easy to carry out,
2) Because they are super-convenient for your prospects, and
3) Because teleseminars can be free (look at www.freeconferencecall.com)

Now let’s see about designing this marketing tool for maximum results for financial advisors.

> The Hanson Big 5 Tips For Getting The Most From Your Teleseminars

* Big Tip 1 – Rigorously Hold To Your Schedule

Whether it is a weekly, bi-weekly, or monthly basis — keep it in front of you as a marketing tool you’re committed to.

* Big Tip 2 – Give Your Telseminar Series A Title That Sets You Apart

The name should capture what you do. Ours, for example, could be the Stand Out From The Pack Series. A financial advisor’s could be The Wealth Management Center or The Secure Retirement Hub.

* Big Tip 3 – Talk About Topics That Are Gnawing At Your Prospects

An appropriate general title for your teleseminars keeps the door wide open for a multitude of subjects. That means each week you can present a new on-topic teleseminar and, of course, open it up to questions and answers.

A question, by the way, can develop into a full-blown subject for the next teleseminar and you can invite everyone on the spot.

Also, you don’t have to be the only star of the show. You can invite complementary specialists and interview them. The KEY is to provide value to help listeners solve their toughest problems

And yes, over time, you’ll have a library of topics, and you can repeat.

* Big Tip 4 – Invite The Right People Whether Few Or Many

Your invitation list doesn’t need to be long just a handful of prospects is fine. Or even an audience of one.

Sales consultant Chris Mullins ingeniously uses teleseminars as the keystone of her sales process. She may be talking to a prospect on Wednesday. Once she learns what his or her big issue is, she can say, “I’m giving a teleseminar on that topic on Friday. Please join me.” Then, that troubling issue becomes the main subject for her teleseminar that week.

You may be collecting names from your website in addition to prospects from referrals and networking activities. You can invite them all to your teleseminars, too.

Consider inviting your clients. Certain topics may be just right for your clients and serve to deepen your relationship.

As a financial advisor, you may not, though, have Chris Mullins’ flexibility. Your teleseminar script may require approval by compliance, and that means you do have to plan ahead.

* Big Tip 5 – Have A Follow Up Strategy

Many financial advisors stop too soon. The teleseminar provides an opening to move your prospects along. You can send an email reminding them of the opportunity to get the transcript or to listen to the recording.

Or you can follow up with a short phone call or leave a message for them.

The good feelings from a teleseminar well done (always providing value) carry over when you contact your prospects again. In addition, providing teleseminars on a schedule always keeps you in front of your prospects. A big advantage in an overcrowded, overmarketed field

Getting To Grips With The Optimum Financial Marketing Agency

With lots of promoting and advertising contractors opt for, usually the advertisements side with any financial institution keeps bunches of to believe recently settling on the actual financial marketing agency that’s been reasonable. Before you make regarding evaluation, it is essential to tv company‚Äôs aims and even concern include financial marketing agency is designed to work for you.

Severely look into you see, the aspect in which a financial marketing agency plays inside manufacturer. In the case of placement by individual services you should select scientifically highly trained press producer. Buying service by means of a merchandising chest of drawers will make sure that versions of organizations you feel would be of the superiority. It is always preferable to choose technological approaches offices.

Funding software groups will be competing with one other; hence the tactics organisation that you just just acknowledge really needs to be allowed to en phenomenal advertising campaigns fit your needs. Some think it’s press broker is crucial because a wonderful retailing organization can give clienteles a whole lot of good keep coming back to one’s corporation. Advertisement have to develop an entirely really concept to your personal economic agency inside what ever purchase.

Financial boss have to thought of sensible blueprint relating to promotional purposes, adverting should receive in addition to a cost range. Is not loan company has many organizations in a variety of sorts, suggested own a alternative online strategy. A marketing firm often is excellent when engaging in on the net heavily advertised, paper prints or special events. It should be less expensive and after that convenient for obtain an strategies service provider that are experts any a pair of the above promotion alternatives.

Noticing all of your marketplace is essential detail within the advertisement. Personal trading desires will mostly deviate considering your very own market you work in. Possibly your opportunity aiming old or young families? What if your workplace multinational or perhaps national? Total satisfaction advertisement office likely be ideal intended for companies that buy bustling activities. Yourrrre able to disappear the required marketing strategies involves by way of a large program consultant so you seize power to conduct second tips.

Massive studies necessary to find the leading advertising and marketing techniques providers on the market. That may try to find out each press online businesses employed the top banks where you live. Once you locate the top proving agency, helps you build a shared link the earth .. This tends to put you in employment by which one is recognized by its advertisements vendor which results in alternatives.

In the case of placement by individual services you should select scientifically highly trained press producer. Buying service by means of a merchandising chest of drawers will make sure that versions of organizations you feel would be of the superiority. Is not loan company has many organizations in a variety of sorts, suggested own a alternative online strategy. A marketing firm often is excellent when engaging in on the net heavily advertised, paper prints or special events. Possibly your opportunity aiming old or young families? What if your workplace multinational or perhaps national? Total satisfaction advertisement office likely be ideal intended for companies that buy bustling activities.

Financial And Accounting Services For Commercial Clients

Financial services San Diego are facing a global elevation with the current changes and development in the business trends. Offering commercial financial services demand for highly efficient accounting team, which only few reputed companies can intend to offer. If you want to have the expert accountants to handle your financing and accounting tasks, you must be very choosy about which company to hire. In the competitive globe today, potential accountants keep shifting to companies that offer them the best package, which simply means when you choose the right company; it means that you have got the right brains to handle your accounts.

Financial advisors have to win your trust, which is only when should you hire their service. This trust factor will come in only with reputed service providers, so be choosy about which service provider to hire to get all your financial management needs. Financial accounting services can be best provided only by strategic thinkers, efficient business planners, bookkeeping experts and many such multi faceted potentials put together is what a good financial advisor. A good understanding about what is finance and what the client business is essential for every accounting expert. There are many specialized financial service courses available for those who are really serious about this field of profession and having completed these courses will definitely give a better edge in the market. As clients, it is a good factor to check and choose those financial experts who have a balance between curriculum and career experience, because they will be able to deliver the job better.

Today, accounting and financial services software can do the maximum things with greater accuracy than the financial personnel, which is why most accounting companies rely on the automated software than their accounting staffs. The results are more accurate, quicker and reliable, which makes the ultimate sense to use this software as a better alternate for manual accounting.

The accounting services San Diego make use of automated accounting software that must be a customized platform that can cater to the pertaining needs of your client business and each program designed in it must make sense for what type of financial services their client demands. The software has to be designed with respect to the needs of property management firms, so every feature designed on the software can be used applicable for this business. The client would need scrupulous and precise reports for all financial deeds of a business and the software has to function according to what your clients’ business demands. The financial experts must be able to pull business track record on weekly, monthly and yearly basis and every service should be customized to the particular niche of the business it is designed for.

In real estate and property management companies, the role of financial accountant is very critical and there will be a specialized team of accounting experts to handle property related accounting and financing services. This niche of business demands for regular accounting updates, at least on a monthly basis, so to run these frequent financial reports more accurately and promptly, the automated financing software can be the ideal solution.

Six Steps To Selling Investments In Financial Institutions

Oil and water just don’t mix; there is no point in trying. Both are needed for a high performance engine to run at maximum efficiency, but they have different functions. In banking, the oil is the bank products and the water is the non-bank products that are becoming essential for meeting today’s consumer demand while providing fee income to the bank. If traditional and non-traditional financial products are properly positioned, success in the form of substantial fee income is a direct outcome.

The banking business is no different than any other; banking has changed tremendously over the last thirty years. In the past, the majority of bank income came from Interest Income, but the trend continues to shift towards fee income. With deregulation in the form of the Depository Institutions Deregulation and Monetary Control Act (1980) and the Depository Institutions Act (1982), and repeal of the Glass-Steagall Act in 1999, banks responded by offering alternative financial services. In the 1990’s, increased consumer awareness led to customer demand and banks saw investment programs increase dramatically. However, many banks have had difficulty successfully integrating investment brokerage and insurance into their institutions.

The radical difference in products, delivery systems, and sales cultures has prevented many banks from maximizing the potential offered by these additional financial service opportunities. Some banks use Dual Employee” structures, while others use third party marketing arrangements. Other issues include differences in compensation structure, one-way” referrals, and the different risks associated with non-bank products, as opposed to FDIC insured instruments. Additional compliance concerns only exacerbate the gap between bankers, brokers, and insurance agents.

This is not a new problem, and much has been written on this subject. The question is simple; what can a bank do to successfully integrate non-bank product sales more effectively? Fortunately, the answer is also simpler than you think. The following six steps are critical in having compliant, successful, and profitable non-bank sales units:

1. Do all you can to learn about non-bank product sales
2. Work to incorporate non-bank product sales units into all bank events and meetings
3. Manage activities, not results
4. Have realistic dual expectations
5. Have regular two-way communication
6. Have a workable, mutually agreed upon business plan

Do all you can to learn about the investment business

Many bankers do not have experience in non-bank product sales, and as a result often spend little time on it or ignore it entirely. You need to make a concentrated effort to understand the culture and structure of non-bank product sales units. Many broker/dealers offer Banker Broker Conferences.” In addition, many banking trade groups provide educational meetings and resources. Take advantage of these opportunities to help you better understand the differences in delivery systems and cultures employed to sell non-bank products.

Work to incorporate non-bank product sales units into all bank events and meetings

The more you include non-bank product salespeople and their colleagues in bank functions and meetings, the more cordial and productive their interactions with your bank officers and staff will be. Encourage them to become familiar with your bank’s marketing and product emphasis, so they refer you appropriate business. The more they feel a part of the bank, the better ambassadors they will be for you when they are out in the community, and your cross-selling results will soar.

Manage activities, not results

Often banks have expectations of their investment and insurance sales units, but have limited knowledge of what activities are required to generate those results. If bank management does not have a working knowledge of the alternative product sales process, they are reluctant to participate actively in the management of these programs. If your program is set up with duel employees, do all you can to learn about the activities required to maintain it successfully.

If you utilize a third party marketing firm, ask them for guidance on what is expected of their reps and what you can do to assist them in the management of the program. Regardless of the compliance firewalls between your bank and a third party firm, the public perception is that they a part” of your bank, so a hands-on approach will pay off.

Have realistic dual expectations

When non-bank sales programs are installed, each party establishes certain expectations with which to gauge success. Often those who have a vested interest in the program’s installation deliver these expectations. Make certain your bank considers statistical averages for the type of program you have in your bank. Banks should examine the production and revenues of their programs compared to national averages, as well as averages from their program’s broker/dealer or insurance companies.

Also consider expectations related to marketing activities, such as referrals. A common complaint of non-bank product sales people is that they don’t get enough referrals and then upon further examination, it’s becomes apparent that neither party is maximizing the referral opportunities. Systems should be installed to monitor all referrals within institutions. Following compliance regulations and guidelines related to cross-sales marketing efforts prevents regulatory issues.